3 Tips For Entering the Estate Market

Generate foot traffic and expand your jewelry expertise by adding an estate assortment to your store in partnership with Windsor Jewelers, Inc.

Originally seen in National Jeweler.

You already know the top Three Reasons Your Store Should Add an Estate Assortment. Now, we’re sharing three crucial tips to ensure your success in the vast antique and vintage market. Partnering with Windsor Jewelers, Inc. affords you the opportunity to test your market with a trunk show, expand your jewelry expertise, and leverage the unparalleled inventory of Windsor Jewelers as a resource. As the nation’s market leader, here are our top tips for successfully captivating the estate market.

Showcasing your new estate collection in a creative, specialized way will ensure customer excitement and generate foot traffic in your store.

Test Your Market with a Trunk Show

Our sales and marketing teams are here to help you plan an event unique to your audience. Showcasing your new estate collection in a creative, specialized way will ensure customer excitement and generate foot traffic in your store. The trunk show will yield valuable insights into your market, such as what eras and styles interest your clientele, and in doing so help finesse your asset assortment for future business endeavors. In addition to our unparalleled expertise in this area, Windsor brings decades of experience to a partnership with you.

Our experienced, knowledgeable team will offer expert jewelry knowledge, superior sales support, creative marketing solutions, high end photography, and a keen understanding of our retail partners’ needs. These resources, coupled with an unrivaled inventory selection, will help ensure the best possible curated collection for you, with maximum sales and marketing potential.

Fulfilling client requests with estate jewelry offers one-of-a-kind designs at incredible values.

Fulfill Client Requests with Estate

When working to find the right piece for your client, Estate Jewelry can provide the best results. For example, when you receive a request for a specific style or gemstone, estate jewelry may give you better value and more options than what modern manufacturers alone have to offer. New production can be more expensive and requires longer lead times. Estate jewelry can offer you immediate options at higher margins, thereby providing better value to your customers.

Estate jewelry can offer you immediate options at higher margins, thereby providing better value to your customers.

Windsor is here to help you source nearly any client request from our unparalleled estate collection. At any given time Windsor has tens of thousands of pieces in stock ranging from $500 to $1 million+ wholesale. The inventory includes antique and period pieces from the mid-1800s to modern day, as well as the largest inventory of contemporary European designer jewels. This variety not only helps us curate a strong assortment tailored to your market, it allows us to fulfill your customers’ specific requests. In short, Windsor can meet the needs of any client.

Growing your foundation of knowledge to include estate will lead to more meaningful client relationships, turning customers into collectors.

Become an Estate Authority

One of the most exciting aspects of the estate market is how the history of jewelry is so closely tied to the history of humanity. Through various design movements, the fluctuating popularity of gemstones and metals, and the creation of the most iconic jewelry houses, we see a through line to mankind's cultural revolutions, wars, and industrial advancements. Entering the estate market will afford you the opportunity not only to educate yourself on historic periods or styles, but also on the fascinating history of jewelry as a whole. And in our experience, this foundation of knowledge can lead to more meaningful relationships with clients, and in turn stronger sales.

One of the most exciting aspects of the estate market is how the history of jewelry is so closely tied to the history of humanity.

A great place to start are the two large US trade shows, The Original Miami Beach Antique Show and The Las Vegas Antique Jewelry & Watch Show. These events are the biggest opportunities for exposure to the largest quantity of fine, rare estate jewelry. Becoming an authority in historical jewelry will make you a great asset to your clients, and give you flexibility to mold your estate department over time in response to your clients’ interests and preferences.

New York-based Windsor Jewelers, Inc. is located at 551 Fifth Avenue in New York City. Contact Windsor Jewelers, Inc. today at 212-262-0500 to add an estate assortment at your store.